about us


Our Story

Zanna Creative was established in July 2017 by Founder Director Suzie Norton.
Harnessing over 20 years’ public and private sector experience,
Suzie decided to set up a creative enterprise
after being asked to work with organisations across the UK to enable
their ideas, projects and organisations to flourish.

Zanna Creative soon secured a number of high profile clients in
London, Manchester and Birmingham.
In late 2018 the team expanded to include several Zanna Creative Associates,
all specialists in their field, to add even more value to Zanna Creative projects.


Suzie Norton

Founder Director


Suzie has 22 years’ experience within the UK's creative and cultural sectors, working in senior positions across a variety of fields. 

She is an experienced leader with specific expertise in formulating strategy, organisational and board development, partnership and stakeholder management and advocacy.



We draw upon a wide network of specialist practicioners,
sector leaders, coaches, facilitators, artists and academics
to work as Zanna Creative Associates to support individual projects. ~
These currently include:

Sholeh Johnston

Associate Consultant

Sholeh is Director of The Field, a consultancy focused on the role of creativity in systems change.

She is a strategist, researcher, coach and facilitator working across the creative and cultural sector in the UK and internationally on issues such as climate change and environmental sustainability, social justice, and intercultural understanding.

She works with artists, organisations and policymakers to innovate and initiate change in response to local and global challenges. Sholeh has delivered advocacy, research and delivery of major programmes in partnership on the role of culture and creativity in sustainable development, environmental arts practice and leadership with the likes of Arts Council England and the UN Framework Convention on Climate Change.

She is Associate of Julie's Bicycle, where she was previously Head of Creative Programmes, with whom she co-produced the first Creative Climate Leadership programme, and is a Fellow of the Clore Leadership Programme (2016/17).


Johannah Dyer

Associate Consulatant


An award-winning, inspirational creative leader, with extensive senior leadership experience within television and digital content production and a proven ability to devise, market and deliver ambitious, ground-breaking ideas with broad appeal.

  • Founding Director and CEO of Independent Production Company Hotbed Media Ltd, establishing company with VC funding and doubling turnover year-on-year in first 4 years with programme formats sold to over 40 territories.

  • Runner-up - Businesswoman of the Year 2006.

  • Winner - 2 RTS Awards and a children’s BAFTA.

  • Non-executive director/Chair of several creative industry NGO's delivering education and learning within the creative sector.


Lindsay Dunbar

Associate Researcher


With 15 years experience as a strategic leader, project manager and producer Lindsay Dunbar FRSA, is committed to sharing her experience and enthusiasm for the creative industries. Selected as the Creative Scotland Fellow 17/18 for the exclusive Clore Leadership programme, Lindsay used this opportunity to strengthen her links across the U.K.

Founder of Play Pieces Arts, she supported Highland theatre-makers to showcase emerging work. With an innovative marketing approach around accessible performance times and a strong social media presence, this resulted in sell-out performances. Spotting a further gap in the creative industries sector, she co-founded the Rural Touring Agency supporting tours to access local and national venues, offering a niche service helping artists with financial planning, income generating and audience engagement strategies.  Just a year later, RTA is now touring Scottish artists internationally. In 2018 she qualified as an accredited LEGO® SERIOUS PLAY® Facilitator, bringing playful creative thinking to problem-solving.

Equalities work includes support for the Women in the Highlands network and helping young people fulfil their potential through work with national charity Young Scot and recently, the Year of Young People 2018 area at Belladrum Festival.

While Highland-based, she seeks inspiration outwardly, acting as an advocate and much-needed voice for cultural and creative industries.


Caroline Smith

Associate Communications


With over 20 years’ experience in the PR and marketing industry, Caroline has expertise in proof reading, research, brand development, event management, client relations and creative campaigns.

With a background in the travel, tourism, leisure and hospitality industry, Caroline has worked with clients from across the globe. Her event management includes experience in product launches and photo shoots, fashion shoots and location management for adverts, TV and film.