about us

 
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Our Story

Zanna Creative was established in 2017 by Founder Director Suzie Norton.

Harnessing 25 years of public and private sector experience, Suzie decided to channel this knowledge into setting
up a creative enterprise that would help to drive growth across the creative industries.

Zanna Creative soon secured a number of high profile clients across the UK. In late 2018 the team expanded to include several Zanna Creative Associates, all specialists in their field, to add even more value to Zanna Creative projects.

 
 
 

Suzie Norton

Founder Director

 

A UK authority on the creative industries, creative cluster development and the creative economy.

Suzie is an experienced senior leader with specific expertise in formulating strategy, public sector bid writing, large-scale project management, public-private partnerships and stakeholder management.

ASSOCIATES

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Our growing team of Associates are highly specialist
and experienced practitioners in their field. These currently include:

 

 
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Katy Raines

Associate Consultant

 

Katy Raines is co-founder of Indigo-Ltd, has been a leading UK cultural consultant for over 15 year during which she has worked with a long list of arts and cultural organisations to help them understand their audiences, the market in which they operate and the opportunities that presents for Audience Development and engagement. These include the Royal Shakespeare Company, Coventry UK City of Culture 2021, Arena Magica, Norway, Royal Spanish National Orchestra, Arts Council England and Audiences Northern Ireland, to name just a few.

In 2020 she developed Indigo’s After the Interval and After the Interval: Act 2 Surveys to support the sector during the Covid-19 crisis, which involved over 500 organisations and over 250,000 audience responses, and has become the largest study of cultural audiences during covid in the world. She has since undertaken similar work for Outdoor Arts UK and UK Sport. As a result she has been asked to speak and get involved in multiple Covid and Audience-focused seminars, conferences and projects this year in the UK, Barcelona and Oslo.

Katy holds an MA in Music from Cambridge University, the Chartered Institute of Marketing’s PostGraduate Diploma and an MBA with Distinction from Durham University. She is a fellow of the Royal Society of Arts.


Sholeh Johnston

Associate Consultant

Sholeh is Director of The Field, a consultancy focused on the role of creativity in systems change.

She is a strategist, researcher, coach and facilitator working across the creative and cultural sector in the UK and internationally on issues such as climate change and environmental sustainability, social justice, and intercultural understanding.

She works with artists, organisations and policymakers to innovate and initiate change in response to local and global challenges. Sholeh has delivered advocacy, research and delivery of major programmes in partnership on the role of culture and creativity in sustainable development, environmental arts practice and leadership with the likes of Arts Council England and the UN Framework Convention on Climate Change.

She is Associate of Julie's Bicycle, where she was previously Head of Creative Programmes, with whom she co-produced the first Creative Climate Leadership programme, and is a Fellow of the Clore Leadership Programme (2016/17).


 

Martin Simms

Associate Consultant

 

With 20 years’ industry experience Martin has an extensive background in Film and TV production, with expertise in creative content production and collaborative community engagement. He has helped to develop several emerging creative network initiatives and talent programmes with a core ethos of diversity and inclusion.

Martin established himself as a Location Manager starting at the BBC and has worked on a variety of Film and TV productions over the years. He has also held positions within a local authority film office as Film Liaison and Operations Manager. He was also Head of Network Development at West Midlands Screen Bureau looking at the wider engagement of the creative sector.

Martin is currently Production and Inward Investment Associate for Create Central, and part of a team of specialist consultants working to deliver an ambitious programme of activities for the West Midlands. His role involves working closely to help turn emerging plans and strategies into reality, making a real difference to the local creative community.


 
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Lindsay Dunbar

Associate Researcher

 

With 15 years experience as a strategic leader, project manager and producer Lindsay Dunbar FRSA, is committed to sharing her experience and enthusiasm for the creative industries. Selected as the Creative Scotland Fellow 17/18 for the exclusive Clore Leadership programme, Lindsay used this opportunity to strengthen her links across the U.K.

Founder of Play Pieces Arts, she supported Highland theatre-makers to showcase emerging work. With an innovative marketing approach around accessible performance times and a strong social media presence, this resulted in sell-out performances. Spotting a further gap in the creative industries sector, she co-founded the Rural Touring Agency supporting tours to access local and national venues, offering a niche service helping artists with financial planning, income generating and audience engagement strategies.  Just a year later, RTA is now touring Scottish artists internationally. In 2018 she qualified as an accredited LEGO® SERIOUS PLAY® Facilitator, bringing playful creative thinking to problem-solving.

Equalities work includes support for the Women in the Highlands network and helping young people fulfil their potential through work with national charity Young Scot and recently, the Year of Young People 2018 area at Belladrum Festival.

While Highland-based, she seeks inspiration outwardly, acting as an advocate and much-needed voice for cultural and creative industries.



Associate Agencies

 
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Based in Birmingham, in the heart of the UK, Rewired works with leading brands to reach audiences though smart, connected and creative communications.

The team has extensive experience delivering B2B and B2C campaigns for a broad range of clients in the creative and cultural, leisure, retail, charity and education sectors including Panasonic, Channel 4 and Mondelez International. Rewired has a strong track record in delivering effective PR and social media campaigns for clients across the festivals and events sector, designed to reach new audiences and drive ticket sales, including International Dance Festival Birmingham, Taste Festivals, BBC Good Food Show and Gardener’s World Live, and Kirstie Allsopp’s Handmade Festival.


 
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One Further is a digital content, analytics and insight agency that serves the arts and culture sector. We help our clients to reach and engage audiences through digital channels.

We work with leading organisations internationally from our UK base. Our clients include the British Museum, Tate, and the V&A, as well as the Hammer Museum and Kimbell Art Center in the US.

Our services cover content strategy and production, search engine optimisation, and digital advertising. We are an accredited Google Partner, which recognises our experience in achieving consistently successful campaign results for our clients.