Caroline Norbury MBE
I have known and worked with Suzie Norton for many years; she takes the time to listen, understand your needs and respond thoughtfully and insightfully.
Suzie has extensive expertise in developing and delivering strategic plans. She is straight-forward, reliable, pragmatic and always delivers fantastic results.
Most recently Zanna Creative worked with Creative England to develop the next phase of our investment and infrastructure development plans in the West Midlands.”
Director & Chief Executive of HOME, Manchester
Director of Culture for Manchester City Council
Zanna Creative provides smart clear thinking, approaching any project with analytical thinking built on foundations of good research and actually listening to people.
Combined with this approach, Suzie’s professional, personable, open style and focus on meeting deadlines results in high quality work that speaks with authority yet is fun to be part of.
West Midlands Growth Company
The West Midlands' bid for Channel 4's new National HQ, was managed by the West Midlands Growth Company under the direction of the Mayor of the West Midlands.
We brought Zanna Creative on board to lead stakeholder engagement. Led by Suzie Norton, Zanna Creative developed the hugely impactful social media campaign #WMGeneration, mobilising the cultural, creative and political sectors across the region.
They also produced various stakeholder events including a formal pitch event to Channel 4 and a social media event coming live from three cities in one day. In the final stage of the pitch Zanna Creative led the development of a broader creative industries plan for the the bid and Suzie joined the small formal pitch team to present to Channel 4.
The process was highly competitive, commercially sensitive with many moving dynamics. It required a high level of diplomatic, strategic and organisational skills operating under, at times, extreme pressure. Suzie delivered all of this with exemplary professionalism, efficiency and charisma.
I would thoroughly recommend her and her team to take on similar campaign and strategic development roles.